Corporate Coaching can only be aplied under certain conditions and has its advantages and disadvantages:
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- Corporate Coaching is cost-effective. The consultancy fee would only comprise services of the Corporate Coach,
- This means a higher ROI of the investment would be attained,
- Smaller and medium sized companies could afford consulting projects and enter the continuous improvement cycle more or less for free, as there is a financial pay-back from all projects,
- Included management and staff would obtain optimum training and could tick off many areas of their personal development plan,
- Ownership is guaranteed since the client's human resources create their own management tools and processes (with the coach),
- Project results will be sustainable and last longer than only the financial period of and after the project.
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- Corporate Coaching projects take longer than usual consulting ones as employees who will act as internal constultants need to be trained up and supervised more,
- Therefore, the pressure on gaining quick financial savings should not be too high,
- Major change initiatives in big corporations should still be performed by a team of consultants,
- Organisational change can also be an area which should be dealt with by an outsider or on steering committee level.
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Roland Brunner (Corporate Coaching - Management Consulting)
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